Shop Re-Branding Cooplands Bakery was found in 1885 as a pork butcher / baker in Market Street Scarborough, still a family run business which was founded by the currant Managing Directors Great Grandfather.
In 2011 I was asked to get involved with the refurbishment and roll-out programme of the bakery shops.
The present interior of the shops had been running for a while and I had been asked to present a more modern interior scheme, but to keep in mind the business was a the family run concern with traditional values.
Coopland’s themselves were wanting to update their shop counters, and this had started the whole discussion about the internal layout, the way the bakery products were being displayed within the shops, and the lighting internally. While wanting to keep their traditional colours of cream, yellow and brown that make up the Coopland’s Brand, I felt that the existing shop materials were fussy, out of date, poorly planned and under illuminated. The new Brand has a familiar welcoming feel, which uses modern materials and quality lighting to create a more modern crisper interior. Everything from the bread display shelving to back of counter shop fitted units was revised and included in the re-brand of the shops. The walls have been fitted-out with either cream or brown wall boards giving a contrast of colour and cleaner feel replacing the existing wall tile and grout. The shop floor tiles have been replaced with a quality wood style vinyl giving a traditional warm interior. Along with the continued evolution of the shops, Coopland’s have replaced their display counters and revised the internal signage to complement their new- Branded interior. Now in its fourth generation, they have become one of the country’s leading craft bakers, employing over 1000 people. Operating from three bakeries, they supply over 100 shops, 10 cafés and a small wholesale business within the Yorkshire, Durham, Lincolnshire and Teesside areas.
Andrew Farr completed this work at DWA Architects of York